Target Audience: Planners and certain suppliers
Example Program Track: International Meetings Management, Strategic Meetings
Expertise Level: Intermediate/Advanced
Optimum Duration: 75 minutes – 60 minutes presentation, 15 minutes Q&A
A/V Requirements: Projector, screen, lavaliere microphone
Summary: Latin America is one of the most underserved and misunderstood regions in the international meetings and events market. Many companies avoid the notion of Latin America due to many common misperceptions that surround the region. This program will introduce participants to the various opportunities that are available in the area. Aside from overcoming the myths and misperceptions, participants will learn about the cultural differences that can affect the way business is done and how these differences can be more of a benefit than a burden.
- Attain a general understanding of what Latin America is and what is and is not part of the region
- Learn the differences between doing business in Latin America and the US/Canada.
- Expose and debunk the myths and misperceptions that surround the region.
Fee: Please contact Eli at firstname.lastname@example.org or +1.786.325.1782 to discuss fees related to this program.